Apex Lab

Bp

Driving global EV growth with a simple tool

We helped a leading energy company introduce a platform to help companies estimate and analyze all costs and investments related to transitioning their fleets to electric vehicles.

Skills

  • Custom Software Development
  • Kubernetes
  • TypeScript
  • React
  • Go
  • Product Discovery
  • Headless CMS
  • Salesforce API

Industry

  • Energy
bp ev

The Mission

Our client wanted to support companies in developing an EV strategy that aligns with their needs. As more businesses switch to electric fleets, understanding the infrastructure and financial implications becomes critical. We were tasked with designing and developing the core feature—a calculator that helps businesses forecast costs, returns, and savings tied to EV adoption.

The Solution

Our first focus was to create a robust mathematical model for the calculator’s logic. Through regular ideations with our client, we crafted an accurate tool that would serve as the foundation for businesses' EV strategy planning.

We developed sites for two different personas, keeping the model for both:

  • A public site for general users, offering basic calculations based on limited data like vehicle type, fleet size, and depot capacity. This version provided users with an overview of potential savings from switching to an EV fleet.
  • A registered user site with more advanced features and detailed calculations. Registered users could input more data, such as specific costs per vehicle, fuel consumption, battery capacity, and depot power capacity. This version offered in-depth analysis, including breakeven points, ROI, CO2 reduction, and infrastructure recommendations.

To streamline lead generation, we integrated Salesforce so that public site users could be easily tracked and converted into potential customers.

The Outcome

In just 3 months, we delivered the core functionality of the platform. The tool now provides businesses with accurate estimates and strategic insights for transitioning to EVs, helping our client attract and convert a growing number of leads into customers.

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