Apex Lab

Product Discovery

From Concept to Launch, with confidence

Have a vision for a new product or want to scale an existing one? Whether you need help defining the right features to meet user needs or managing business risks, we’ve got you covered.

Our approach

Minimizing risk

We start by refining your concept with user research and workshops to prioritize features that meet real needs, reducing guesswork and avoiding overspending on development.

Prototyping and validation

Whether it's a fresh idea or an enhancement of your product, we build prototypes, test with real users, and adjust based on feedback—ensuring confidence in your product's success before full development.

Co-creation

We shape a clear direction together based on our learnings, we map user stories to keep the development focused.

Try a free half-day workshop on us.

See how we can bring your ideas to life and kickstart your product journey together!

What you get

  • Your first product

    A working product tested on your target market. Along with it, you’ll gain insights into your users, helping you reach product-market fit and competitive advantage.

  • A clear product roadmap

    You'll walk away with a solid roadmap, with prioritized features. You'll gain clarity on the feasibility and technologies needed to minimize risks, giving you confidence that your product is set for success.

  • Experienced thought partners

    Our team of experts will guide you through the process, collaborating closely to share knowledge. So when you're ready, you'll have the tools and insights to take the reins.

What we do

  • User research
  • Market research
  • Competitor Analysis
  • Persona
  • User story mapping
  • Product Strategy
  • UX Design
  • Prototyping
  • Tech strategy

Related works